WhatSetter - Product screenshot

Overview

WhatSetter functions as an AI-powered setter designed to automate lead qualification and meeting booking on WhatsApp. The system begins by scanning a user's website and existing WhatsApp conversations to learn their offer, audience, qualification criteria, and brand personality. This information is then used to build the AI agent's 'brain', which can be further refined in plain language.

How it works

Once configured, WhatSetter replies to new leads in under 60 seconds, using the brand's established voice. It is capable of qualifying prospects, handling objections, and directly booking meetings into integrated calendars like Cal.com or Calendly. The platform also supports automatic follow-ups for leads that go quiet, ensuring persistent engagement until a meeting is booked.

Key functionalities include:

  • Dedicated agents for managing WhatsApp groups and communities, welcoming new members and answering questions.
  • CRM reactivation, allowing businesses to revive dormant leads from CSV files, Google Sheets, or integrated CRMs.
  • API and MCP access for triggering conversations from forms or CRMs, and driving the setter from platforms like Claude.
  • Multilingual support, automatically detecting and responding in 113 languages.

WhatSetter integrates with various tools such as Sellsy, HubSpot, Pipedrive, Zapier, GoHighLevel, and Systeme.io, alongside webhooks and widgets, to fit into existing business stacks. It operates on the user's own WhatsApp number without per-message fees, offering a cost-effective alternative to human setters.

Key features

  • AI setter for WhatsApp
  • Replies to leads in under 60 seconds
  • Qualifies leads and books meetings
  • Supports 113 languages automatically
  • CRM reactivation for dormant leads
  • WhatsApp group and community automation
  • Automatic follow-ups for quiet leads
  • API and MCP access for integrations

Who uses it

Founders, business owners, and teams that rely on WhatsApp for lead generation and sales, seeking to automate their customer engagement and meeting booking processes.

Pros

  • Automates lead qualification and meeting booking on WhatsApp 24/7.
  • Replies in under 60 seconds using the brand's voice and supports 113 languages.
  • Operates without per-message fees, offering predictable costs.
  • Includes features like CRM reactivation and WhatsApp group automation.
  • Integrates with popular CRMs, calendar tools, and offers API access.

Cons

  • Primarily focused on WhatsApp, which may not align with all business communication strategies.
  • The free plan is limited to an agent playground and demo, not a fully active setter.
  • Requires initial setup and ongoing monitoring to ensure AI responses remain accurate and on-brand.
  • No explicit mention of a dedicated mobile application for managing conversations on the go.

Our take

WhatSetter provides an automated solution for businesses to manage and convert WhatsApp leads efficiently. It aims to streamline the sales process by ensuring rapid responses and consistent follow-ups, thereby reducing the need for manual intervention.

Pricing plans

Discovery

$0

  • Agent playground
  • Agent builder & interactive playground
  • Campaign creation interface
  • Prompt tester on your real pitch
  • Free live personalized demo

Starter

$119/mo

  • 1 active agent
  • 2,000 messages & 200 AI credits /mo
  • Automated follow-ups until they reply
  • 1 campaign, unlimited conversations
  • WhatsApp Groups automation
  • MCP server access New
  • Conversations dashboard, KPI & lead scoring
  • CSV & Sheets import (500 leads), CRM export
  • Strategic onboarding included
  • 1 team seat · email support

Business

$249/mo

  • 3 active agents
  • Everything in Starter, plus
  • 3 agents · setter, groups, reactivation
  • 6,000 messages & 400 AI credits /mo
  • 3 campaigns + automated follow-ups
  • API & webhooks Early access
  • 1,000-lead imports
  • 3 team seats · priority support

Scale

$499/mo

  • 10 active agents
  • Everything in Business, plus
  • 10 agents across numbers & missions
  • 20,000 messages & 800 AI credits /mo
  • Unlimited campaigns + follow-ups
  • 5,000-lead imports
  • 10 team seats · dedicated support channel

Pricing details are provided for reference and may differ from the vendor's current plans.

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