Highperformr - Product screenshot

Overview

Highperformr is an AI-powered Go-To-Market (GTM) platform designed to enhance sales effectiveness for B2B sales and marketing teams. It leverages a vast database of over 450 million contacts and 54 million companies to surface real-time intent signals, helping identify ready-to-buy prospects.

How Highperformr Works

  • Intent Signals: The platform tracks various signals such as job changes, meeting intelligence, competitor insights, new hires, promotions, and social media activity to identify hot sales opportunities.
  • CRM Enrichment & Hygiene: It enriches existing CRM data with accurate company and contact information, syncing directly with popular CRMs like Salesforce and HubSpot without disrupting current workflows. This helps sales teams work within their familiar environment.
  • Engagement & Outreach: Highperformr enables personalized outreach by segmenting leads based on audience type and providing social insights. It automates account research and helps sales teams reach buyers before competitors.
  • Workflow Orchestration: The platform automates inbound and outbound sales processes, including multithreading sales, account intent scoring, and lead prioritization.
  • Social Media Marketing: It supports social publishing, employee advocacy, and social selling, allowing teams to elevate their social presence and drive business growth.

Highperformr aims to replace the need for multiple separate tools by consolidating data enrichment, intent signals, social intelligence, and AI-powered workflows into a single workspace.

Key features

  • Real-time intent signals
  • CRM enrichment and hygiene
  • Automated account research
  • Lead segmentation by audience type
  • Social publishing and employee advocacy
  • AI-powered GTM workflows
  • Multithreading sales capabilities
  • Integration with existing tech stack

Who uses it

B2B sales teams, marketing teams, RevOps teams, and professionals involved in events and field marketing.

Pros

  • Provides real-time intent signals for timely outreach.
  • Enriches CRM data without disrupting existing workflows.
  • Automates account research and lead prioritization.
  • Offers a large database of contacts and companies.
  • Facilitates personalized outreach and social selling.

Cons

  • Specific pricing details for paid plans are not readily available on the website.
  • Requires integration with existing CRM and other tools, which might involve initial setup effort.
  • No dedicated mobile or desktop application is explicitly mentioned.

Our take

Highperformr provides a comprehensive platform for B2B sales and marketing teams to streamline their go-to-market strategies by leveraging AI-driven intent signals and automated workflows. It consolidates several sales and marketing functions into one system, aiming to improve lead conversion and sales effectiveness.

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