Centralize - Product screenshot

Overview

Centralize functions as a relationship intelligence platform designed for enterprise revenue teams. It automatically maps buying committees and key stakeholders by integrating data from CRM, email, and call records. The platform identifies who is engaged, who is inactive, and crucially, who is missing from the buying committee before they can influence a 'no' decision.

How Centralize Works

Users receive up-to-date organizational charts and stakeholder maps, complete with coverage analysis and suggested contacts to fill multithreading gaps. Centra, the integrated AI strategist, provides next best actions based on real-time deal activity, offering warm introduction suggestions across team networks and outreach recommendations within existing workflows.

Use Cases

  • Prospecting: Find the right people and break into accounts with insight.
  • Multithreading: Expand reach and build relationships across the organization.
  • Closing: Move deals forward by knowing what to do and who to engage.
  • Expansion: Strengthen relationships, drive adoption, and uncover new opportunities.

The tool supports the entire deal lifecycle by providing a shared, living map for sales, customer success, and leadership teams to collaborate on strategy, executive sponsorship, and handoffs. It connects with common sales and productivity tools like Salesforce, Slack, Gmail, Outlook, Google Calendar, Notion, and Gong.

Key features

  • Up-to-date org charts
  • Stakeholder maps with buying committee coverage
  • Suggested contacts to fill multithreading gaps
  • Warm introductions across team networks
  • Account and stakeholder insights
  • Outreach recommendations within workflow
  • Teammate collaboration and executive sponsorship
  • AI strategist for deal questions

Who uses it

Enterprise sales teams, revenue teams, sales professionals, customer success managers, and sales leadership.

Pros

  • Automates account mapping and stakeholder identification for complex deals.
  • Provides AI-driven next best actions and insights to guide sales strategy.
  • Integrates with major CRM, email, and communication platforms for seamless data flow.
  • Facilitates team collaboration and executive sponsorship on deals with a shared map.
  • Offers a free tier for individual sales representatives to get started.

Cons

  • Primarily focused on enterprise sales, potentially less suitable for small to medium businesses.
  • Full feature set and pricing for teams or advanced capabilities are not publicly disclosed.
  • Requires integration with existing sales stack for comprehensive functionality.

Our take

Centralize offers a comprehensive solution for navigating complex enterprise sales cycles by providing detailed account intelligence and actionable insights. Its AI-powered guidance aims to streamline deal progression and improve collaboration among revenue teams.

Pricing plans

Free

$0/month

  • The map. See every account clearly.
  • 5 Standard accounts
  • Automatic org charts and account maps
  • LinkedIn warm connection sync
  • Chrome extension and manual contacts
  • Email and calendar integrations

Pro

$49/month

  • Everything in Free
  • 50 Standard accounts
  • 5 Smart accounts
  • Centra, your AI account strategist
  • MCP access
  • Suggested contacts and org charts
  • AI priorities and drafted outreach
  • 1,000 email + 100 phone enrichment credits

Enterprise

Custom

  • Everything in Pro
  • Salesforce integration
  • Call recorder and sequencer integrations
  • SSO
  • MFA
  • Dedicated Slack support

Pricing details are provided for reference and may differ from the vendor's current plans.

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