Free
€0/mo
- Free for up to 2 users. No credit card required.
- Free Marketing tools
- Free Sales tools
- Free Service tools
- Free Content tools
- Free Data tools
- Free Revenue tools
Overview
HubSpot offers a comprehensive customer platform designed to align marketing, sales, and customer service teams around unified customer data. The platform includes several specialized hubs: Marketing Hub for lead generation and automation, Sales Hub for pipeline management and deal closing, Service Hub for scaling customer support, and Content Hub for content creation and management.
It features a Smart CRM for centralizing customer data and an Agent Hub for deploying and managing AI agents across various functions, such as resolving customer queries, automating sales prospecting, and faster customer research. HubSpot caters to businesses of all sizes, from startups and small businesses to large enterprises, providing tools to streamline operations, improve customer interactions, and drive growth by connecting disparate tools and data. The platform also supports over 2,000 integrations, allowing businesses to connect their existing applications and create a cohesive operational environment.
Key features
- Marketing automation software
- Sales pipeline management
- Customer service and support tools
- Content creation and management
- AI-powered Smart CRM
- Agent Hub for AI agent deployment
- 2,000+ app integrations
- Answer Engine Optimization (AEO) tools
Who uses it
HubSpot targets small businesses, startups, and enterprises seeking to unify their marketing, sales, and customer service operations.
Pros
- Unifies marketing, sales, and customer service on a single platform.
- Offers a free CRM and various free tools to get started.
- Integrates AI agents for automating tasks like customer support and sales prospecting.
- Provides over 2,000 integrations with other business applications.
- Scalable for businesses from startups to large enterprises.
Cons
- Advanced features and full platform capabilities require premium paid plans.
- The extensive feature set might present a learning curve for new users.
- Pricing for comprehensive enterprise solutions can be substantial.
- Reliance on a single platform might lead to vendor lock-in for some businesses.
Our take
HubSpot serves as a centralized platform for managing customer relationships and business growth, offering a suite of tools that integrate various departmental functions. Its strength lies in consolidating data and processes to enhance efficiency across marketing, sales, and service operations.
Pricing plans
Starter
€10/mo
- 500 HubSpot Credits
- 1,000 marketing contacts
- Free tools with increased limits, plus remove HubSpot branding from:
- Email marketing
- Live chat
- Agent Hub
- Agent Builder
- Simple marketing automation
- Ad management
- CRM segments
- Data Agent
Professional
€880/mo
- 3 000 HubSpot Credits
- 2,000 marketing contacts
- Includes 3 Core Seats
- Marketing Hub Starter, plus:
- Marketing studio
- AEO
- Content Agent
- Nurture Agent
- Social media
- Video creation & editing
Enterprise
€3,300/mo
- Includes 5 Core Seats
- Additional Core Seats start at €75/mo
- 5 000 HubSpot Credits
- 10,000 marketing contacts
- Marketing Hub Professional, plus:
- Multi-touch revenue attribution
- Lookalike Segments
- Customer journey analytics
- Email approvals
- Limit access to content and data
- Behavioral event triggers and reporting
Pricing details are provided for reference and may differ from the vendor's current plans.
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