Discovery Outcomes - Product screenshot

Overview

Discovery Outcomes is a B2B sales intelligence service designed for software companies with large markets that their sales teams cannot fully cover. The platform operates by first understanding a client's specific business, including their products, use cases, ideal buyer profiles, competitors, and historical sales data. This initial learning phase ensures that all subsequent research is highly targeted and relevant.

The service then systematically analyzes every company within the client's defined market. It identifies companies that are not only a good fit but are also actively demonstrating signals of readiness to purchase. This involves deep research into a company's internal operations, identifying specific problems that align with the client's solutions, understanding their current tech stack, and assessing their likelihood to buy rather than build a solution internally. Discovery Outcomes continuously monitors these companies for critical changes, such as new leadership hires or business expansions, to pinpoint the optimal timing for outreach.

Once a company is deemed "ready," Discovery Outcomes provides a comprehensive account plan. This plan details the identified problem, the "why now" factors, key decision-makers, and even prepares responses to anticipated objections. After the client's sales representative approves the plan, Discovery Outcomes proceeds to book a meeting directly into the client's CRM. Clients receive weekly pipeline updates via Slack or email, detailing which companies are ready, watching, or require further monitoring, along with insights into what outreach strategies are proving most effective.

Key features

  • Targeted market research and company analysis
  • Identification of active buying signals and "why now" factors
  • Comprehensive account plans with decision-maker insights
  • Direct meeting booking into client CRM
  • Weekly pipeline updates via Slack or email
  • "Best-rep test" for initial market validation
  • Customizable criteria based on client's won/lost deals
  • Transparent sourcing for all research claims

Who uses it

This service is designed for revenue leaders and sales teams within B2B software companies, particularly those from Seed to Series C, who conduct outbound sales and use CRM systems like Salesforce or HubSpot. It targets companies with large markets where individual sales representatives manage extensive prospect lists and deal values exceed $5,000 annually.

Pros

  • Identifies companies with active buying intent, not just demographic fit.
  • Provides in-depth research and context for each prospect, including "why now" factors.
  • Automates meeting booking directly into the client's CRM after rep approval.
  • Offers a risk-free "best-rep test" with 20 free company analyses.
  • Delivers pipeline updates and insights directly via Slack or email, requiring no new login.

Cons

  • Primarily caters to B2B software companies with specific deal size and sales team requirements.
  • Not suitable for businesses with small markets or those whose sales teams already fully cover their territory.
  • Requires a paid subscription after the initial free trial, with pricing starting at $2,000 per month for ongoing service.
  • Lacks a self-service platform, relying on their team for research and outreach.

Our take

Discovery Outcomes provides a specialized solution for B2B software companies to generate qualified sales pipeline by identifying and engaging prospects with active buying intent. It streamlines the sales process by delivering pre-qualified leads and booked meetings, allowing sales teams to focus on closing deals.

Pricing plans

Standard

$2,000/month

  • 200 ready companies a month
  • Each with a full plan and a message to approve
  • 10 to 15 qualified meetings a month
  • Proven in your CRM
  • We agree what counts as a qualified meeting before sending starts
  • Every company judged on the problem, why now, who decides and a reason to reply
  • Every play, run as a campaign that keeps watching
  • Email and LinkedIn in your voice, approved by your rep
  • Sending set up and managed for you

Plus

$3,000/month

  • 400 ready companies a month
  • Each with a full plan and a message to approve
  • 20 to 30 qualified meetings a month
  • Proven in your CRM
  • Everything in Standard
  • Twice as many ready companies researched and reached each month
  • For larger markets, or more reps to keep busy

Custom

From $5,000/month

  • Ready companies scoped to your goal
  • Each with a full plan and a message to approve
  • Qualified meetings scoped to your goal
  • Proven in your CRM
  • Everything in Plus
  • Volume and markets agreed with you

Pricing details are provided for reference and may differ from the vendor's current plans.

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