Overview

Event Intelligence for B2B Teams

Lensmor functions as an event intelligence platform designed to assist B2B teams in optimizing their trade show participation and pre-show outreach efforts. It enables users to search through over 160,000 global trade shows, identify potential exhibitors and attendees that align with their Ideal Customer Profile (ICP), and access verified contact details for decision-makers.

Core Workflow and Data Sources

The platform's workflow is structured into three main steps:

  • Search: Users can filter a vast directory of events by industry, region, or ICP match to create a targeted event shortlist.
  • Unlock: The system allows users to review available data on Exhibitors, Social Signal Attendees, and Visitors. Users can then reveal contacts that fit their ICP.
  • Activate: Verified contacts can be exported or synchronized with existing CRM and outreach tools such as HubSpot, Salesforge, or Instantly, facilitating immediate pre-show engagement.

Lensmor gathers data from various sources, including official exhibitor and sponsor lists, public professional activity related to events, and records supplied by event organizers or data partners. This comprehensive approach helps teams plan their pre-show targets, prioritize valuable accounts, and build contact-ready event audiences for effective campaigns.

Key features

  • Search 160,000+ global trade shows
  • Identify ICP-matching exhibitors and attendees
  • Unlock verified decision-maker contacts
  • Integrate with CRM and outreach tools
  • AI-assisted research with Lensmor Agent
  • Event Footprint exploration
  • ICP Matching for prioritization

Who uses it

Built for B2B teams that grow through events, including field marketing, ABM, sales, partnerships, and agency teams. Specific roles include Sales Teams (SDR, AE, VP), Revenue Leaders (Founder, C-suite), and Event Agencies (Event, Demand Gen).

Pros

  • Access to a database of over 160,000 global trade shows.
  • Ability to identify ICP-matching companies and attendees.
  • Provides verified contact details for decision-makers.
  • Seamless integration with popular CRM and outreach tools.
  • Supports pre-show outreach planning to maximize event ROI.

Cons

  • Specific pricing for paid tiers is not transparently displayed on the website.
  • Data coverage and currency can vary by event, organizer, and source availability.
  • Does not replace existing CRM systems, requiring data export/sync.
  • Requires manual review of source labels and confidence context for data accuracy.

Our take

Lensmor provides a focused solution for B2B companies aiming to enhance their trade show prospecting and lead generation efforts. It streamlines the process of identifying high-value prospects and initiating outreach before events.

Pricing plans

Basic

$499/month

  • 35,000 credits per month
  • ~7 complete event unlocks per month
  • Company Event Footprint search
  • Person Event Footprint search
  • Exhibitor, attendee & Visitor data where available
  • Reusable Target Groups for saved ICP filters
  • AI-assisted research for events and accounts
  • Shared Workspace for up to 5 seats
  • Credits reset monthly
  • Standard email support

Growth

$14,900/year

  • 1,500,000 credits per annual term
  • Everything in Basic + priority email and WhatsApp support
  • ~300 complete event unlocks per year
  • Company & Person Event Footprints at scale
  • Reusable Target Groups across markets and campaigns
  • Shared Workspace for up to 10 seats
  • Credits reset at annual renewal.

Enterprise

Custom

  • Custom credits per annual agreement
  • Everything in Growth
  • Custom Workspace seats and shared Credits
  • Custom event & data coverage
  • API access & integrations
  • Credits reset at annual renewal.

Pricing details are provided for reference and may differ from the vendor's current plans.

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