Event Intelligence for B2B Teams
Lensmor functions as an event intelligence platform designed to assist B2B teams in optimizing their trade show participation and pre-show outreach efforts. It enables users to search through over 160,000 global trade shows, identify potential exhibitors and attendees that align with their Ideal Customer Profile (ICP), and access verified contact details for decision-makers.
Core Workflow and Data Sources
The platform's workflow is structured into three main steps:
- Search: Users can filter a vast directory of events by industry, region, or ICP match to create a targeted event shortlist.
- Unlock: The system allows users to review available data on Exhibitors, Social Signal Attendees, and Visitors. Users can then reveal contacts that fit their ICP.
- Activate: Verified contacts can be exported or synchronized with existing CRM and outreach tools such as HubSpot, Salesforge, or Instantly, facilitating immediate pre-show engagement.
Lensmor gathers data from various sources, including official exhibitor and sponsor lists, public professional activity related to events, and records supplied by event organizers or data partners. This comprehensive approach helps teams plan their pre-show targets, prioritize valuable accounts, and build contact-ready event audiences for effective campaigns.