User Intuition is an AI-moderated interview platform designed to provide the depth of a senior researcher with the scale of a survey. It enables research teams, agencies, and consulting firms to conduct qualitative research efficiently.
How It Works
Users begin by uploading a brief, which the platform uses to build a discussion guide, screener, and timeline. The AI then conducts conversations in voice, video, or chat across over 80 languages. The AI moderator is programmed to ladder 5–7 levels deep, consistently probing for the reasoning behind responses, mirroring a senior human researcher's methodology.
Key Capabilities
- Participant Recruitment: Users can bring their own participants or recruit from User Intuition's 4M+ vetted panel. Every panelist is hand-vetted, and sessions are screened for fraud, ensuring high-quality data.
- Insight Delivery: Findings are delivered with verbatims, themes, sentiment, and presentation-ready recommendations. Every claim and theme is traceable to its source, linking directly to the verbatim, transcript, and recording.
- Customer Intelligence Hub: All study data feeds into a searchable hub, allowing teams to query past research, identify cross-study patterns, and re-mine findings for compounding knowledge.
The platform supports various use cases, including in-depth interviews to understand 'why' decisions are made, concept tests for creative or product reactions, and interactive walkthroughs for usability testing. Studies can return 200+ panel interviews in just 24 hours, and the platform ensures data privacy and security, never using client data to train AI models.