Unspam - Product screenshot

Overview

How Unspam Works

Unspam operates as an email deliverability and spam testing tool. Users begin by copying a unique testing email address generated for their session. They then send their email campaign to this address from their actual sending platform. The tool processes the email and provides a detailed report.

Key Testing Stages

  • Score: Users receive a clear spam score (0-100) indicating the likelihood of their email reaching the inbox. The report highlights specific warnings related to authentication (SPF, DKIM, DMARC), content, and links, explaining why certain checks failed.
  • Preview: The platform shows how emails render across over 50 real email clients and devices, including dark mode. It also includes an AI eye-tracking heatmap to predict subscriber focus and an AI assistant for suggested fixes.
  • Place: An inbox placement test is conducted across various providers (Gmail, Outlook, Yahoo, etc.) to determine if the email lands in the primary inbox, promotions tab, or spam folder.
  • Automation: Users can schedule tests to run automatically on selected days and times. Unspam monitors placement and spam scores over time, sending alerts if deliverability starts to decline.

Additionally, Unspam includes an email verifier to check addresses for syntax, MX records, SMTP, and disposable status, and a blacklist checker for domains, IPs, and email addresses across major lists.

Key features

  • Email Spam Score Calculation
  • Inbox Placement Testing
  • Email Preview across 50+ Clients
  • AI Eye-Tracking Heatmap
  • Email Verifier
  • Blacklist Monitoring (Email, IP, Domain)
  • Automated Deliverability Testing
  • Email Testing API

Who uses it

Email marketers, digital marketing teams, small business owners, and SaaS companies who rely on email for transactional messages, cold outreach, or customer engagement.

Pros

  • Provides a detailed spam score with actionable insights for improvement.
  • Offers inbox placement testing across multiple providers and inbox tabs.
  • Includes email previews across 50+ clients and an AI eye-tracking heatmap.
  • Features automated testing to monitor deliverability over time.
  • Offers an email verifier and blacklist checker to maintain sender reputation.

Cons

  • Specific pricing plans and costs are not immediately transparent without navigating to a separate page.
  • The free tier has daily or monthly limits, requiring an upgrade for high-volume use.
  • Requires sending an email to a test address, which might add a step to existing workflows.

Summary

Unspam serves as a comprehensive tool for email senders to proactively identify and resolve deliverability issues. Its combination of spam scoring, inbox placement, and visual previews helps ensure emails reach their intended audience effectively.

Pricing plans

No account

$0

  • 3 spam tests
  • 2 inbox placements
  • 1 device preview
  • 3 email screenshots
  • 1 email heatmap
  • 24-hour data retention

Free

$0

  • 21 tests / mo included
  • 5 spam tests
  • 3 inbox placements
  • 3 device previews
  • 5 email screenshots
  • 5 email heatmaps
  • 14-day data retention
  • Unlimited sender accounts
  • AI assistant

Custom plan

$9.65 per month

  • 25 tests / mo · avg $0.39/test
  • Spam tests
  • Inbox placements
  • Device previews (+13)
  • Email screenshots
  • Email heatmaps
  • DMARC monitoring
  • Email verifications
  • 3-year data retention
  • Unlimited sender accounts
  • AI assistant
  • Full API access
  • MCP server access
  • Volume discounts

Pricing details are provided for reference and may differ from the vendor's current plans.

Website Analytics

Traffic and engagement estimates for Unspam. Updated Nov 7, 2026.

Monthly visits

91.7K

Estimated monthly website traffic

Growth

+32K

Month-over-month change

Growth rate

+53.6%

Relative monthly change

Bounce rate

37.1%

Estimated bounce rate

Visit history

Engagement

Avg visit duration
44m 22s
Pages per visit
2.1

Traffic sources

  • Search Organic51.4%
  • Direct36.0%
  • Mail5.5%
  • Referrals3.6%
  • Gen Ai2.0%
  • Social Organic1.4%

Top countries

  • United States of America
    17.0%
  • United Kingdom of Great Britain and Northern Ireland
    11.8%
  • India
    5.5%
  • Pakistan
    5.4%
  • Germany
    5.3%

Figures are third-party estimates and may differ from actual site analytics.

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