Trackboxx - Product screenshot

Overview

Trackboxx is a web analytics tool designed for website operators and e-commerce businesses, providing a fully GDPR-compliant solution without the use of cookies. This approach eliminates the need for intrusive cookie consent banners, simplifying the user experience and ensuring that website owners collect 100% of their visitor data, unlike traditional analytics tools that often lose 50-70% of data due to ad blockers or user opt-outs.

How Trackboxx Works

The system operates by generating a temporary, anonymized hash from a visitor's IP address and other non-personal parameters. This hash is stored for a maximum of 24 hours and then automatically deleted, making it impossible to re-identify visitors or track their history. This method ensures that no personal data is stored or processed, aligning with strict data protection regulations.

Key Analytical Capabilities

  • Visitor & Page View Analysis: Understand traffic volume, page popularity, and user engagement.
  • E-Commerce Tracking: Monitor critical metrics like add-to-cart rates, checkout funnels, and identify points of customer drop-off to optimize sales.
  • Traffic Source Identification: See where visitors come from, including referring channels and UTM sources.
  • Device & Browser Insights: Analyze the types of devices and browsers used by your audience.
  • Conversion Tracking: Set and monitor goals to measure the effectiveness of your website.

Trackboxx provides clear, easy-to-understand dashboards, making complex web analysis accessible without requiring extensive technical knowledge. The tracking script is optimized for performance, ensuring it does not slow down websites, and is delivered via a worldwide CDN for speed and efficiency.

Key features

  • DSGVO-konforme Webanalyse ohne Cookies
  • Kein Cookie-Banner nötig
  • E-Commerce Analytics ohne Kompromisse
  • 100% echte Daten ohne Trackinglücken
  • Einfach verständliche Dashboards
  • Dynamische Bot- und Spambot Erkennung
  • Weltweites CDN für schnelle Skriptauslieferung
  • UTM Tracking

Who uses it

Website operators, e-commerce businesses, and entrepreneurs seeking GDPR-compliant web analytics solutions.

Pros

  • 100% DSGVO-compliant web analytics without cookies.
  • Eliminates the need for a cookie consent banner.
  • Provides complete and accurate data by avoiding ad blocker and opt-out issues.
  • Offers clear, easy-to-understand dashboards for website and e-commerce analysis.
  • Made in Germany, ensuring adherence to strict data protection standards.

Cons

  • Full features and higher pageview limits require a paid subscription.
  • No explicit mention of a mobile or desktop application.
  • Advanced features like live visitors and e-commerce tracking are not available in the free tier.

Our take

Trackboxx provides a robust, privacy-focused alternative to traditional web analytics, particularly beneficial for businesses operating under strict data protection regulations. Its cookie-less approach ensures comprehensive data collection and simplifies compliance efforts.

Pricing plans

Basic

€5,00/mo

  • 1 Webseite
  • 1 Benutzer
  • Live Statistiken
  • UTM & Conversion Tracking
  • Google Analytics Import
  • Dashboard öffentlich teilen
  • Reporting (PDF/CSV)
  • Ausgehende Links
  • E-Mail Support

Business

€12,00€/mo

  • Alles aus Basic
  • 10 Webseiten
  • 10 Benutzer
  • e-Commerce
  • Google Search Console
  • Addons möglich (unbegrenzt User/Websites)
  • E-Mail Support

Enterprise

Contact us

  • Alles aus Business
  • 10+ Webseiten
  • 10+ Benutzer
  • API
  • API Zugriff für Reseller
  • E-Mail Support

Pricing details are provided for reference and may differ from the vendor's current plans.

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