Pro
$199
- Moderation Only
- Custom One-Time Onboarding (Custom Automod Rules)
- Email support
- Analytics Dashboard
- Multi-User Support
Overview
How Superpower Works
Superpower functions as an AI social media team, designed to manage comments, direct messages, and leads across various social platforms. The system utilizes an AI agent that reads the intent behind interactions, rather than relying solely on keywords. This allows it to automatically hide toxic comments, spam, hate speech, competitor links, and off-brand attacks before they can cause damage.
The platform also generates AI replies, trained on a brand's specific voice and existing content, FAQs, and product information. These replies handle routine questions, product inquiries, and common comments, aiming for on-brand consistency. For social care, Superpower automates responses to common queries like pricing or package tracking, initiating multi-thread conversations to assist customers.
Key Automation Capabilities
- Automated Lead Capture: Contact information from DMs is directly integrated into CRMs or Klaviyo, notifying teams of new leads.
- Automation Builder: A drag-and-drop interface allows users to create custom workflows for comments, DMs, actions, and conditions.
- Human In the Loop: The system filters interactions, flagging only those that require human intervention, such as escalated DMs or comments needing a personal touch.
The setup process involves a 2-minute form, after which Superpower researches the brand, assesses comments, and provides a personalized demonstration. Account connection is done via Meta, and the AI is trained on the brand voice and moderation rules, typically going live within 24 hours. Support is provided via Slack, with monthly reports detailing performance.
Key features
- AI-powered comment moderation
- Brand-trained AI replies
- Automated social care
- Automated lead capture from DMs
- Drag-and-drop automation builder
- Human-in-the-loop for complex cases
- Monthly performance reports
Who uses it
Brands and Agencies looking to manage high volumes of social media interactions, moderate comments, and automate customer engagement on platforms like Facebook, Instagram, and TikTok.
Pros
- Automates moderation and replies, saving team time.
- AI reads intent, not just keywords, for more accurate responses.
- Maintains on-brand voice for replies.
- Integrates lead capture directly with CRM/Klaviyo.
- Offers a human-in-the-loop system for complex interactions.
- Meta Business Partner with official API access.
Cons
- Currently limited to Facebook and Instagram, with TikTok on roadmap.
- No permanent free tier, only a 7-day trial.
- Specific pricing plans and costs are not transparently displayed on the website.
Our take
Superpower offers a robust solution for brands and agencies to streamline social media engagement and moderation. Its AI-driven approach to understanding intent helps maintain brand safety and efficiency in customer interactions.
Pricing plans
Elite
$450
- Moderation + Unlimited Replies Generated
- Slack Support
- Custom Onboarding (Automod + generated replies configured)
- Ongoing updates to Automod Rules + Generated Replies
- Monthly AI Sentiment Analysis
Done For You
Contact us
- Done for you social media engagement
- Unlimited Moderation + Replies + DM's
- Priority email, chat, and phone support
- Priority feature building
- Enterprise-grade Onboarding (Automod configured, Comment replies configured, DM responses configured)
- Comprehensive analytics and reporting
- Daily, weekly, monthly updates to rulesets, instructions and DM handling
Pricing details are provided for reference and may differ from the vendor's current plans.
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