Presscloud - Product screenshot

Overview

How Presscloud Works

Presscloud is a comprehensive public relations platform designed to streamline the entire PR workflow for businesses and agencies. The platform guides users through a four-step process, starting with press release creation. Users can either write their own press releases or leverage the integrated AI Generator™ to produce professional, ready-to-use content within minutes, drawing information from provided details, websites, and social media.

Following content creation, Presscloud assists in compiling targeted press lists. The AI Press Lists™ feature analyzes the press release and recommends relevant journalists from its database of over 81,000 contacts across various media types, including newspapers, radio, TV, and online outlets. This ensures that messages reach the most appropriate audience, saving significant time in research.

Once the press release and list are prepared, users can easily send out their communications directly through the platform with a few clicks. Post-distribution, the Media Monitoring feature tracks publications across the internet, providing an overview of where press releases have been published, along with live PR value and reach metrics. Additional features include a customizable Newsroom for press information, a PR CRM for managing contacts, and a Personal Newsfeed for identifying relevant news hooks.

Key features

  • AI-generated press releases
  • AI-powered press list compilation
  • Media monitoring and analytics
  • Centralized online newsroom
  • Extensive media database (81,000+ journalists)
  • PR CRM for contact management
  • Personalized newsfeed for opportunities
  • News API for media outlets

Who uses it

Small and medium-sized enterprises (SMEs), as well as marketing, communication, and PR agencies managing multiple clients.

Pros

  • AI tools for quick press release generation and targeted press list compilation
  • Access to a large media database with over 81,000 journalists
  • Integrated media monitoring to track publications and PR value
  • Streamlined workflow designed for users without prior PR knowledge
  • Offers a cost-effective alternative to traditional PR agencies

Cons

  • Lacks a permanent free tier, offering only a 14-day trial period
  • The core journalist database and News API are primarily focused on Benelux media outlets
  • Higher pricing for one-time use or smaller businesses compared to basic outreach tools

Our take

Presscloud offers an efficient, AI-assisted platform for managing public relations, streamlining tasks from content creation to media outreach and performance tracking. It is particularly useful for businesses and agencies seeking to automate and simplify their PR efforts.

Pricing plans

Single

€ 349/Press Release

  • Send out once
  • Perfect to try Presscloud once

Essential

€ 129/Month

  • Yearly subscription
  • Ideal for businesses who seriously want to get started with PR

Pro

€ 249/Month

  • Yearly subscription
  • Made for the experienced ones who want to get the most out of PR

Pricing details are provided for reference and may differ from the vendor's current plans.

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