Starter Package
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- Unlimited analysis & predictions
- 500 Visual Recommendations
- Customer Success Manager
- Neuromarketing Course
- Up to 5 users
Overview
Neurons provides a platform for advertisers and agencies to test and optimize their creative content using neuroscience-backed artificial intelligence. It aims to eliminate guesswork in ad campaigns by offering predictive insights into consumer behavior.
How Neurons Works
The platform leverages a vast neuroscience database, compiled from over 20 years of eye-tracking and brain scanning data from 300,000 participants. This data trains its AI models to predict subconscious responses and customer behavior with high accuracy.
- Instant heatmaps and scoring: Visualize attention and get scores on KPIs like attention, engagement, and memory for video and static ads.
- Object attention tracking: Monitor attention on specific elements such as logos, products, or headlines within video content.
- Video insights and recommendations: Receive actionable to-do lists to improve ad recall, brand presence, and overall creative impact.
- Creative optimization: Generate and validate new visual examples and creative directions based on AI analysis.
Users can run ad tests in seconds, analyzing single assets in-depth or scoring hundreds of video assets at scale. This allows for data-backed edits and pitches, improving creative impact and confidence before campaigns go live.
Key features
- Instant attention heatmaps
- Behavioral scores for ads
- Object attention tracking
- Video insights and recommendations
- Creative optimization suggestions
- Scalable ad testing
Who uses it
Brand and advertising teams, including advertisers and agencies, seeking to optimize their creative content.
Pros
- Leverages 20+ years of neuroscience data for predictions
- Provides instant attention heatmaps and behavioral scores
- Offers actionable recommendations for creative improvement
- Enables pre-testing of ads at scale for various formats
- Helps increase ad recall, brand awareness, and engagement
Cons
- Requires booking a demo to understand pricing and access
- No free trial or transparent pricing information available
- Primarily focused on ad creatives, potentially limiting for broader marketing analysis
- May have a learning curve for users unfamiliar with neuromarketing concepts
Our take
Neurons offers a data-driven approach to ad optimization by applying neuroscience and AI to predict creative performance. It provides valuable insights for refining advertising content before launch, aiming to enhance campaign effectiveness.
Pricing plans
Pro Package
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- Unlimited analysis & predictions
- 1,000 Visual Recommendations
- Customer Success Manager
- Neuromarketing Course
- Up to 5 users
- Brand kit
Scale Package
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- Unlimited analysis & predictions
- 2,000 Visual Recommendations
- Customer Success Manager
- Neuromarketing Course
- Brand kit
- SSO
- Workshop w/ Dr. Thomas Ramsøy
Pricing details are provided for reference and may differ from the vendor's current plans.
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