Mercer

Mercer, formerly known as Cala, is a comprehensive AI-powered platform designed specifically for the fashion industry. It serves independent designers, small fashion houses, and established brands by unifying the entire product lifecycle, from initial concept to final production and logistics, all within a single, intuitive platform. The tool leverages artificial intelligence to accelerate creative workflows and ensure brand consistency.

Users can kickstart their design process from various starting points, including inspiration photos, hand sketches, CADs, or tech packs, and even utilize AI to generate initial concepts. Mercer's AI Designer tool, featuring capabilities like Product Variations, Text-to-Image generation, and AI Paintbrush editing, empowers designers to ideate faster and optimize their creative output. A key feature is the ability to train custom, fine-tuned AI models specific to a brand, ensuring that new product development aligns perfectly with established brand aesthetics and past collections.

Beyond design, Mercer facilitates robust collaboration at scale. It centralizes all collection assets, including images, videos, 3D files, and Excel documents, allowing teams to manage and update creative content in one place. The platform includes integrated communication tools such as comments, notes, and measurements, enabling precise design feedback. A dedicated Tasks tool allows for assigning responsibilities, setting timelines, and tracking progress, ensuring production schedules remain on track. For larger enterprises, Mercer offers solutions for production management, logistics handling, and access to a global manufacturing network, covering a vast array of product categories. This holistic approach aims to significantly reduce development timelines and enhance overall efficiency in the fashion product lifecycle.