Overview

Kapwing is an online video creation and editing platform designed to streamline content production for individuals and teams. It offers a comprehensive suite of AI-powered tools alongside traditional editing functionalities, allowing users to transform ideas into polished videos without extensive recording or technical expertise. The platform facilitates the generation of full video projects from a single text prompt, automatically creating multiple layers, timing, and sound.

Key AI features include a Script Generator to turn concepts into video scripts, a B-Roll Generator for relevant footage, and an AI Video Generator for creating videos from scratch. Users can also leverage tools like Smart Cut to remove silences, Clean Audio for enhancing sound quality, and Text to Speech for realistic voiceovers. For global reach, Kapwing provides Dubbing to translate dialogue into over 40 languages and a Transcribe Video tool for automatic text conversion. Core editing capabilities encompass a multi-track Video Editor, Subtitler, Speaker Focus for auto-resizing, and a Repurpose Studio for adapting videos to various social media formats. The platform supports collaborative workflows, enabling teams to maintain brand consistency, accelerate campaign launches, and simplify feedback processes across marketing, internal communications, and educational contexts.

Key features

  • AI Video Generator from text prompts
  • Comprehensive multi-track Video Editor
  • AI-powered Script and B-Roll Generation
  • Automatic Subtitling and Dubbing in 40+ languages
  • Text-to-Speech voiceovers
  • Smart Cut for automatic silence removal
  • Audio editing and cleaning tools
  • Repurpose Studio for social media-ready clips

Who uses it

Kapwing targets a broad audience including marketers, content creators, educators, and internal communications teams, as well as individuals and small businesses seeking efficient video production.

Pros

  • Generates full video projects from simple text prompts using AI.
  • Offers a wide array of AI-powered and traditional editing tools in one platform.
  • Supports collaborative workflows for teams to streamline content creation.
  • Browser-based, eliminating the need for software downloads or installations.
  • Includes advanced localization features like dubbing and automatic transcription.

Cons

  • Free plan likely includes watermarks or imposes export limitations.
  • Requires a stable internet connection as it is a browser-based tool.
  • Some advanced AI features may be restricted to paid subscriptions.

Our take

Kapwing provides a robust, accessible platform for video creation and editing, particularly beneficial for users who need to quickly generate and adapt video content for various digital channels.

Pricing plans

Free

$0

  • 10 credits
  • Unlimited exports with a watermark
  • Export videos up to 4 minutes long
  • 720p video quality
  • 5 GB of cloud storage
  • Credits usable for: Auto-subtitling (up to 10 mins)
  • Credits usable for: Text to speech (up to 1 mins)

Pro

$24/mo

  • 1,000 credits / month
  • Everything in Free, plus these features for your team workspace:
  • No Kapwing watermark on your creations
  • Upload files up to 6 GB
  • Export content in 4K resolution
  • Create and edit unlimited projects
  • Export projects up to 2 hours long
  • Brand Kit and custom fonts
  • Collaborative shared workspace
  • 200 GB of cloud storage
  • Credits usable for: Auto-subtitling (up to 1,000 mins / month)
  • Credits usable for: Dubbing (up to 50 mins / month)
  • Even more premium features.

Business

$64/mo

  • 4,000 credits / month
  • Everything in Pro, plus these features for your team workspace:
  • Create custom voice clones
  • Lip sync videos
  • Ability to purchase additional credits
  • 800 GB of cloud storage
  • Credits usable for: Auto-subtitling (up to 4,000 mins / month)
  • Credits usable for: Dubbing (up to 200 mins / month)
  • Even more premium features.

Enterprise

Contact us

  • Custom amount of credits
  • Everything in Business, plus these features for your team workspace:
  • Custom billing
  • Dedicated account manager
  • Priority customer support
  • Onboarding & training
  • SAML single sign-on (SSO)
  • Custom cloud storage
  • Credits usable for: Custom amount of auto-subtitling
  • Credits usable for: Custom amount of dubbing
  • Credits usable for: Custom usage of generative AI features.
  • Even more premium features.

Pricing details are provided for reference and may differ from the vendor's current plans.

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