BooleanMaths - Product screenshot

Overview

BooleanMaths is an AI-powered marketing attribution and data layer platform specifically designed for Shopify brands. It aims to resolve common data loss issues and provide comprehensive visibility into customer journeys. The platform utilizes server-side tracking to ensure 100% data accuracy, addressing problems like third-party checkout discrepancies, return-to-origin (RTO), cash-on-delivery (COD), and cross-browser tracking gaps.

How BooleanMaths Works

  • Data Layer & Tracking: It establishes a robust data layer that captures complete user journeys, enabling accurate multi-channel attribution across platforms like Meta, Google, and email. This includes deploying server-side CAPI (Conversions API) to enhance tracking reliability.
  • AI Intelligence Layer: BooleanMaths incorporates an AI intelligence layer that analyzes marketing creatives, extracts underlying hooks and messaging, and recommends effective combinations to optimize ad performance.
  • Customer Insights: The platform facilitates post-purchase surveys to gather direct customer intent, validating attribution with real user feedback.
  • Audience Segmentation: Users can create precise audience groups based on source and purchase patterns, allowing for more targeted marketing efforts.
  • AI Agents & Workflows: Through its Marketing Control Panel (MCP), BooleanMaths allows for the creation and deployment of AI agents. These agents can scan ads, SKUs, creatives, and landing pages to automate marketing data optimization and execute pre-built workflows.

BooleanMaths integrates analytics, attribution, and conversion APIs to help D2C brands scale their marketing efforts and improve Return on Ad Spend (ROAS) by providing trustworthy data for decision-making.

Key features

  • Server-side tracking for 100% visibility
  • AI intelligence layer for creative analysis
  • Multi-channel attribution across platforms
  • User journey enrichment and P&L tracking
  • CAPI & server-side tracking deployment
  • Post-purchase surveys for customer intent
  • AI agents for marketing data optimization

Who uses it

Shopify brands, particularly Direct-to-Consumer (DTC) businesses and marketing professionals managing ad campaigns.

Pros

  • Fixes broken attribution and recovers lost revenue for Shopify brands.
  • Provides 100% visibility with advanced server-side tracking.
  • AI intelligence layer analyzes creatives and recommends effective combinations.
  • Enables precise audience segmentation based on source and purchase patterns.
  • Integrates with Meta, Google, and Email for comprehensive multi-channel attribution.

Cons

  • Pricing details are not transparent and require a demo for access.
  • Primarily focused on Shopify brands, limiting applicability for other e-commerce platforms.
  • Relies on AI agents, which may require user oversight or specific prompting skills.

Our take

BooleanMaths offers a specialized solution for Shopify brands to enhance marketing data accuracy and attribution. Its focus on server-side tracking and AI-driven insights aims to improve ad performance.

Pricing plans

Startup

$99/mo

  • Up to 3K orders/mo
  • Multi-touch Attribution & Profitability
  • Enhanced CAPI (Meta & Google)
  • Audiences (Meta, Google & WhatsApp)
  • 3rd Party Checkouts Data Recovery
  • Cross-Browser Tracking
  • Contact Enrichment
  • Post Purchase Surveys
  • True ROAS & Channel Analytics
  • Creative & Ad Fatigue Analytics
  • Geo, Discounts & LTV Analytics
  • SKU Optimisation Module
  • MCP for Claude, Gemini, OpenAI
  • AI Recommendations & Insights

Pro

$199/mo

  • Up to 7.5K orders/mo
  • Everything in StartUp, plus
  • WhatsApp Retention Campaigns
  • Boolean Attribution (MTA + PPS)
  • AI powered Creative Analytics
  • Ad-Blocker Resilient Tracking

Business

$399/mo

  • Up to 18K orders/mo
  • Everything in Pro, plus
  • MMM (Marketing Mix Modeling)
  • Priority support & SLA
  • Custom integrations
  • P&L config for sub 1% error

Enterprise

Custom

  • 36K+ orders/mo
  • Everything in Business, plus
  • Incrementality Experiment support
  • AI assisstant trained on historical data
  • Custom feature development
  • Custom data Ingestion

Pricing details are provided for reference and may differ from the vendor's current plans.

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